Ivan R

AI SEO

GEO in Plain English: Being Found vs Being Chosen

A small kitchen fitter in the North West won a job last month because ChatGPT named him when a homeowner

AI SEO

How to Structure Content So AI Systems Can Extract and Use It

The Insight That Changes How You Should Write Content Google ranks pages. AI systems extract passages. That one sentence should

AI SEO

What Is GEO (Generative Engine Optimisation)? The Complete Guide

Your customers are still searching. But the way they search has changed. More and more of them are opening ChatGPT,

AI SEO

What Is llms.txt and Does Your Website Need One?

You already know about robots.txt. It is the file that sits in your website’s root directory and tells search engine

AI SEO

What Is AI Visibility? The Complete Guide for UK Businesses

Search has changed. Not gradually. Fundamentally. Millions of people in the UK are no longer opening Google, typing a query,

AI SEO

AI Ranking Optimisation for UK Businesses: How It Works, What It Costs, and Who’s Doing It Right

AI-powered search is changing how businesses are discovered online. Instead of relying only on traditional search engine rankings, more users

AI SEO

Traditional SEO Is No Longer Enough: How UK Businesses Can Start Ranking in AI Search Engines

For years, traditional SEO focused mainly on improving rankings in Google search results through keywords, backlinks, technical optimisation, and content

AI SEO, AI Visibility

How to Improve Entity Recognition for Your Brand in LLMs

As AI-powered search becomes more common, businesses are starting to realise that visibility is no longer only about ranking on

Search Engine Optimisation (SEO)

Is Traditional SEO Dead? What UK Businesses Should Actually Do in 2026

For years, SEO was mostly about rankings, keywords, backlinks, and trying to appear higher on Google search results. But in

AI SEO, AI Visibility

Why Your Business Isn’t Appearing in ChatGPT Results (And How to Fix It)

Many businesses are starting to notice a major shift in how people search online. Instead of only using Google, users