Generative Engine Optimisation Services That Get Your Brand Recommended
AI tools do not just answer questions. They recommend businesses, compare options and summarise entire markets. Our GEO services build the authority and signals those systems trust, so your brand appears in the recommendations they generate.
AI Is Writing the Shortlist. GEO Decides If You Are On It.
When someone asks an AI tool for the best option in your category, the tool generates a shortlist from the sources it understands and trusts. It weighs entity clarity, consistency across the web, and evidence of authority. None of that is decided by luck.
Generative engine optimisation strengthens the signals that decide:
- Whether AI systems recognise your business as a distinct, credible entity
- How accurately they describe what you do and where you do it
- How often they include you when generating recommendations
This page covers our dedicated GEO service. It works alongside answer engine optimisation, and both sit under our combined AEO and GEO services.
What Are Generative Engine Optimisation Services?
GEO is the practice of shaping how generative AI systems understand, describe and recommend your brand across the summaries and shortlists they produce.
What GEO does
GEO focuses on how your brand appears inside AI-generated summaries and recommendations:
- Building entity authority so systems know exactly who you are
- Improving semantic signals across your site and the wider web
- Structuring content for AI comprehension, not just crawling
- Growing the citations and mentions that models learn from
Together these make your brand part of the answer set AI tools draw on, not just another indexed website.
What GEO is not
GEO is not a trick, and it is not a replacement for the fundamentals:
- SEO earns rankings; GEO earns recommendations
- AEO wins specific answers; GEO shapes the whole brand picture
- No one can buy placement in organic AI recommendations
GEO is the long game: building the verifiable authority that generative systems keep coming back to.
How Our GEO Services Work
A measurable process for earning a place in AI-generated recommendations.
Visibility baseline
We test real customer prompts across ChatGPT, Perplexity, Gemini and Google’s AI features, and score how often you appear. This becomes your LLM Visibility Score™ baseline.
Entity and semantic audit
We check how AI systems currently understand your brand: what they think you do, where they think you operate, and what they get wrong.
Entity and authority optimisation
We strengthen the signals that tell AI systems who you are, what you do and why your brand is trustworthy, on your site and across the web.
Content structured for comprehension
We shape your key pages so generative systems can parse, summarise and reuse them accurately, including the proof points you want repeated.
Citation and mention growth
We grow how often your brand is referenced in the places AI systems learn from, so your name keeps appearing next to your category.
Continuous monitoring and refinement
We re-run your prompt set monthly, track movement in your LLM Visibility Score™ and refine strategy based on what the models actually generate.
Recommended GEO Packages
Our packages are designed to fit businesses at different stages of AI search adoption.
Starter GEO Package
Ideal for businesses starting to build AI visibility. Includes:
- AI visibility baseline and LLM Visibility Score™
- Entity and semantic audit
- Core entity optimisation
- Priority fixes for how AI describes your business
Growth GEO Package
For businesses that want to appear in more AI recommendations. Includes:
- Everything in Starter
- Advanced semantic optimisation
- Authority and entity strengthening
- Citation growth strategies
- Monthly AI visibility tracking
Premium Generative Visibility Package
For brands aiming to dominate AI-generated responses in their category. Includes:
- Full GEO strategy
- Deep entity and authority modelling
- High-impact content restructuring
- Ongoing optimisation and reporting
- Dedicated strategy support
Ready to Appear in AI-Generated Recommendations?
If your competitors are being recommended by AI systems and you are not, you are already losing visibility. Our GEO services help your brand become part of the recommendation, not just another link.
Frequently Asked
Questions
Q1: What does GEO stand for?
GEO stands for Generative Engine Optimisation. It is the practice of improving how generative AI systems such as ChatGPT, Perplexity and Gemini understand, describe and recommend your brand in the answers and summaries they produce.
Q2: Is GEO the same as generative engine optimization?
Yes. Generative engine optimization is the American spelling of the same discipline. We use the British spelling across our site; the service is identical.
Q3: What is the difference between GEO and SEO?
SEO improves your position in a ranked list of links. GEO improves your presence inside the answers and recommendations AI generates. The two reinforce each other: generative systems lean on sources that already demonstrate the authority good SEO builds.
Q4: What is the difference between GEO and AEO?
AEO wins specific answers to specific questions by structuring your content for extraction. GEO shapes the bigger picture: how AI systems understand your brand and how often they recommend it. We deliver them together under our combined AEO and GEO services because the signals overlap.
Q5: Is 'geo services' the same as geographic targeting?
No. In this context GEO means generative engine optimisation, not geography. If you are looking to appear in AI results for specific towns and cities, that is covered by our location and local visibility work, which pairs naturally with GEO.
Q6: Which AI platforms does GEO influence?
GEO improves your presence across ChatGPT, Perplexity, Gemini, Copilot and Google’s AI features. Because these systems learn from overlapping sources, strengthening your entity and authority signals tends to lift visibility across all of them at once.
Q7: How do AI systems decide which brands to recommend?
They favour brands they can identify clearly, verify against consistent information across the web, and associate strongly with a category and location. Reviews, citations, structured data and consistent business details all feed that confidence. GEO strengthens each of these deliberately.
Q8: How is GEO measured?
We measure it with your LLM Visibility Score™: how often your brand appears when we run a fixed set of real customer prompts across the major AI tools. You see your baseline, your movement month by month, and how you compare with competitors.
Q9: How long does GEO take to show results?
Early improvements typically show within 8 to 12 weeks, with stronger gains as AI systems re-learn your brand signals. GEO compounds: the authority you build keeps working as models update.
Q10: Do I still need traditional SEO alongside GEO?
Yes. Generative systems draw on sources that already rank and demonstrate authority. Our SEO services keep that foundation strong while GEO builds on top of it.
Q11: Does GEO work for small and local businesses?
Yes. AI recommendation sets for local categories are often thin, which means well-optimised smaller businesses can outrank bigger names. Our case studies for local trades and service businesses show exactly this pattern.
Q12: Can I pay to be recommended by AI?
No. There is no paid placement in organic AI recommendations. Inclusion is earned through entity clarity, authority and proof, which is what our GEO services are built to grow.
