What to Expect in Your First 90 Days of AI Visibility Work
“When will we start showing up in ChatGPT?” is the first question almost every business asks before signing up for AI visibility work, and it deserves a straight answer. Some changes show within weeks. Some take a full quarter. A few depend on things nobody controls, such as when an AI company releases a new […]
How to Improve Your LLM Visibility Score
A low LLM Visibility Score™ is not bad news. It is a map. It tells you that AI tools are passing you over, on which platforms and for which questions. What it does not tell you on its own is what to change, or in what order, so many businesses respond by doing a little […]
Inside the Shortlist System: How AI Decides Who Makes the List
When someone asks an AI tool for the best option in your category, it does not hand them ten links and let them choose. It names one or two businesses, and everyone else is left out of the decision. So the real question is no longer how to rank. It is how to become one […]
Why You Appear in One AI Tool but Not Another
You check Gemini and there you are, named and described well. You check Perplexity for the same question and you have vanished. Same business, same day, two completely different answers. It is one of the most confusing things about AI search, and it leads a lot of businesses to draw the wrong conclusion from a […]
How to Get Your Business Recommended by Claude
Claude is one of the AI tools your customers are quietly using to decide who to shortlist, and it is growing fast, particularly for business and professional research. Yet almost no one optimises for it. Ask most agencies how to appear in Claude and you get a blank look. That gap is the opportunity, because […]
Microsoft Copilot SEO: Getting Recommended in Copilot and Bing AI
Most businesses optimise for Google and stop there. Microsoft Copilot does not run on Google. It runs on Bing, and it sits inside Windows, Edge, Microsoft 365, and Teams, in front of a very large and commercially serious audience. If a buyer asks Copilot for a recommendation in your field and your competitor is named […]
How ChatGPT Chooses Which Businesses to Recommend
ChatGPT names your competitor when someone asks for a recommendation in your field. The next day, same question, it names someone else. A week later it mentions you, then drops you again. It feels random, and that makes it hard to know what to fix. It is not random, but it is not a fixed […]
Google AI Mode: How to Appear in Google’s Conversational Answers
Google search used to hand you ten blue links and let you choose. Google AI Mode hands you one written answer and names a few sources inside it. If your business is not one of those sources, you are not in the answer, and for a growing share of searches the answer is all people […]
How Perplexity Chooses Its Sources and Citations
A look under the hood at how Perplexity selects, ranks and cites the sources behind its answers, and what that means for your pages. Ask Perplexity a question and you do not get a page of links. You get a written answer with small numbered citations beside each claim, and a list of the sources […]
Gemini SEO: How to Appear in Google Gemini Recommendations
A practical guide to how Gemini chooses what to recommend, and the Google groundwork that puts your brand in its answers. Someone in your area opens the Gemini app, or asks Google a question in its new conversational way, and types the kind of request your business exists to answer. A moment later Gemini replies […]
