Schema Markup for AI Search: Which Types Matter and How to Add Them
An AI tool reading your website is doing something harder than it looks. It has to work out, from your words alone, who you are, what you offer, where you operate, and whether you can be trusted. Most of the time it manages, but it is guessing, and guesses can be wrong. Schema markup is […]
AI Brand Tracking: Why a Single ChatGPT Check Misleads You
You type your business name into ChatGPT, ask whether it would recommend you, and there you are in the answer. Relief. The AI knows you, it says good things, and you close the tab reassured that your visibility is fine. That single check felt like proof. It was almost nothing of the sort. Tracking your […]
How to Run a Complete AI Competitor Analysis
Ask ChatGPT to recommend a business like yours, and pay close attention to the names that come back. There is a good chance at least one of them is a company you do not think of as a competitor at all. That is the first uncomfortable lesson of AI competitor analysis: the businesses AI recommends […]
How to Find the Exact Prompts Your Customers Actually Ask AI
You cannot show up in AI answers for questions you never knew people were asking. That sounds obvious, yet it is the reason a lot of businesses pour effort into content that AI tools never surface. They optimised for a list of keywords, but customers are not typing keywords into ChatGPT. They are asking full, […]
What an AI Citation Audit Is and What It Reveals
Being named by ChatGPT feels like a win. A customer asks for a recommendation, your business comes up, and it seems like the AI is on your side. But there is a quieter question hiding underneath that moment, and it is the one that actually decides how much AI search is worth to you: did […]
How to Run an AI Visibility Audit for Your Business
You can rank first on Google and still be completely invisible when a customer asks ChatGPT for a recommendation. That gap catches a lot of business owners off guard. They have spent years earning their rankings, their site pulls in traffic, and then a customer tells them, “I asked ChatGPT who to use and your […]
What Is Topical Authority and Why AI Systems Care About It
You would not go to a general practitioner for spinal surgery. You would ask for a specialist. Someone who has spent years focused on exactly your problem, not someone who treats everything from common colds to broken bones competently but without depth in any one area. AI systems think the same way. When a buyer […]
What Is AEO (Answer Engine Optimisation)? Plain English Guide for UK Businesses
People do not want to search anymore. They want to ask. Type a question into Google, ChatGPT, or Perplexity today and increasingly you get a single, direct answer rather than ten blue links to sort through yourself. Ask Siri or Alexa a question and you get a spoken response, full stop. No list. No clicking. […]
GEO in Plain English: Being Found vs Being Chosen
A small kitchen fitter in the North West won a job last month because ChatGPT named him when a homeowner asked which local firms it would recommend. He does not know that is why he won it. His SEO agency, if he has one, is not tracking it. The enquiry simply appeared, slightly warmer than […]
How to Structure Content So AI Systems Can Extract and Use It
The Insight That Changes How You Should Write Content Google ranks pages. AI systems extract passages. That one sentence should change how you write every piece of content from this point forward. Think about what happens when someone asks ChatGPT or Perplexity a question. The system does not go through a ranked list of websites […]
