How AI Crawlers Read Your Website: GPTBot, Google-Extended, PerplexityBot and ClaudeBot
Before an AI tool can recommend your business, software has to fetch your pages and make sense of them. That access layer works silently until it breaks. One line in robots.txt, a firewall setting or a page that only appears after JavaScript runs can make you invisible to the tools your customers now ask. This […]
Generative Engine Optimisation: How AI Blends Many Sources
Ask an AI tool which accountant, plumber or software platform to choose and you get one tidy paragraph. It reads like a single opinion, but it rarely comes from one place. Behind it sit several searches, a pile of retrieved pages and what the model learned in training, condensed into a few sentences. That blending […]
How to Rebrand Without Disappearing From AI Search
You changed the name above the door, launched the new website and switched on the redirects your developer recommended. Google seems fine. Then a prospect mentions that ChatGPT described your business under its old name, linked to a web address you retired months ago and suggested a competitor as the safer choice. Most rebranding SEO […]
How to Write Content AI Quotes Word for Word
When an answer engine uses your page, it rarely takes the whole thing. It lifts a sentence or two, sometimes word for word, and places them inside its own answer. If those sentences make sense on their own, they travel intact, often with a link back to you. If they lean on the paragraph before […]
What to Expect in Your First 90 Days of AI Visibility Work
“When will we start showing up in ChatGPT?” is the first question almost every business asks before signing up for AI visibility work, and it deserves a straight answer. Some changes show within weeks. Some take a full quarter. A few depend on things nobody controls, such as when an AI company releases a new […]
How to Improve Your LLM Visibility Score
A low LLM Visibility Score™ is not bad news. It is a map. It tells you that AI tools are passing you over, on which platforms and for which questions. What it does not tell you on its own is what to change, or in what order, so many businesses respond by doing a little […]
Inside the Shortlist System: How AI Decides Who Makes the List
When someone asks an AI tool for the best option in your category, it does not hand them ten links and let them choose. It names one or two businesses, and everyone else is left out of the decision. So the real question is no longer how to rank. It is how to become one […]
Why You Appear in One AI Tool but Not Another
You check Gemini and there you are, named and described well. You check Perplexity for the same question and you have vanished. Same business, same day, two completely different answers. It is one of the most confusing things about AI search, and it leads a lot of businesses to draw the wrong conclusion from a […]
How to Get Your Business Recommended by Claude
Claude is one of the AI tools your customers are quietly using to decide who to shortlist, and it is growing fast, particularly for business and professional research. Yet almost no one optimises for it. Ask most agencies how to appear in Claude and you get a blank look. That gap is the opportunity, because […]
Microsoft Copilot SEO: Getting Recommended in Copilot and Bing AI
Most businesses optimise for Google and stop there. Microsoft Copilot does not run on Google. It runs on Bing, and it sits inside Windows, Edge, Microsoft 365, and Teams, in front of a very large and commercially serious audience. If a buyer asks Copilot for a recommendation in your field and your competitor is named […]
