The AI Visibility Stack: What Sits Behind Being Recommended
When an AI tool recommends a business, it can look like a single event. The customer asks, the name appears, and you either made the cut or you did not. But behind that one moment sits a whole set of things working together, and understanding them is the difference between hoping to appear and knowing […]
Schema Markup for AI Search: Which Types Matter and How to Add Them
An AI tool reading your website is doing something harder than it looks. It has to work out, from your words alone, who you are, what you offer, where you operate, and whether you can be trusted. Most of the time it manages, but it is guessing, and guesses can be wrong. Schema markup is […]
AI Brand Tracking: Why a Single ChatGPT Check Misleads You
You type your business name into ChatGPT, ask whether it would recommend you, and there you are in the answer. Relief. The AI knows you, it says good things, and you close the tab reassured that your visibility is fine. That single check felt like proof. It was almost nothing of the sort. Tracking your […]
How to Run a Complete AI Competitor Analysis
Ask ChatGPT to recommend a business like yours, and pay close attention to the names that come back. There is a good chance at least one of them is a company you do not think of as a competitor at all. That is the first uncomfortable lesson of AI competitor analysis: the businesses AI recommends […]
How to Find the Exact Prompts Your Customers Actually Ask AI
You cannot show up in AI answers for questions you never knew people were asking. That sounds obvious, yet it is the reason a lot of businesses pour effort into content that AI tools never surface. They optimised for a list of keywords, but customers are not typing keywords into ChatGPT. They are asking full, […]
What an AI Citation Audit Is and What It Reveals
Being named by ChatGPT feels like a win. A customer asks for a recommendation, your business comes up, and it seems like the AI is on your side. But there is a quieter question hiding underneath that moment, and it is the one that actually decides how much AI search is worth to you: did […]
How to Run an AI Visibility Audit for Your Business
You can rank first on Google and still be completely invisible when a customer asks ChatGPT for a recommendation. That gap catches a lot of business owners off guard. They have spent years earning their rankings, their site pulls in traffic, and then a customer tells them, “I asked ChatGPT who to use and your […]
How to Improve Entity Recognition for Your Brand in LLMs
As AI-powered search becomes more common, businesses are starting to realise that visibility is no longer only about ranking on Google. Large Language Models (LLMs) such as ChatGPT, Gemini, Claude, and Perplexity now influence how people discover companies, services, and recommendations online. These systems rely heavily on something called entity recognition. In simple terms, this […]
Why Your Business Isn’t Appearing in ChatGPT Results (And How to Fix It)
Many businesses are starting to notice a major shift in how people search online. Instead of only using Google, users are increasingly asking platforms like ChatGPT for recommendations, service providers, and business advice. The problem is that while some companies appear repeatedly in these AI-generated answers, others are completely missing. If your business is not […]
What Is an LLM Visibility Score and How Is It Measured?
As AI search continues to grow, businesses are starting to focus on a new type of online visibility. Instead of only tracking Google rankings, many companies now want to understand how often they appear inside AI-generated answers from platforms like ChatGPT and other large language models (LLMs). This is where the concept of an LLM […]
