How to Improve Entity Recognition for Your Brand in LLMs

As AI-powered search becomes more common, businesses are starting to realise that visibility is no longer only about ranking on Google. Large Language Models (LLMs) such as ChatGPT, Gemini, Claude, and Perplexity now influence how people discover companies, services, and recommendations online. These systems rely heavily on something called entity recognition. In simple terms, this […]

Is Traditional SEO Dead? What UK Businesses Should Actually Do in 2026

For years, SEO was mostly about rankings, keywords, backlinks, and trying to appear higher on Google search results. But in 2026, businesses are seeing a major shift in how people discover information online. More users are turning to AI tools like ChatGPT, Gemini, and Perplexity AI instead of browsing through pages of search results. This […]

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