Help your brand appear in AI-generated answers, featured responses, and generative search results with structured, authority-driven optimisation.
Search engines and AI assistants are no longer just listing websites. They are generating direct answers, summaries, and recommendations.
This means visibility now depends on whether AI systems:
Traditional SEO alone cannot guarantee this. Businesses now need strategies designed specifically for AI answer engines and generative search platforms. That’s where AEO and GEO come in.
AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) focus on helping your content appear in AI-generated answers rather than just traditional search rankings.
AEO focuses on making your content:
It helps your business appear when users ask questions through AI assistants, voice search, or answer engines.
GEO focuses on how your brand appears inside AI-generated summaries and recommendations.
Together, AEO and GEO ensure your brand is not just indexed, but actively used in AI-generated responses.
Our approach is built around structured optimisation and measurable AI visibility improvements.
We analyse how your brand currently appears in AI answers, featured responses, and generative search outputs.
We identify the key questions, intents, and prompts your audience uses when interacting with AI tools.
We optimise your content to:
We strengthen signals that help AI systems understand:
We improve how often your brand is referenced in AI-generated summaries, recommendations, and answer outputs.
We track AI answer visibility and refine strategies based on real performance data.
Our packages are designed to support businesses at different stages of AI search adoption.
Ideal for businesses beginning to optimise for AI answers.
Includes:
For businesses looking to increase AI-generated mentions and authority.
Includes:
For brands aiming to dominate AI-generated responses in their category.
Includes:
If your competitors are being recommended by AI systems and you’re not, you’re already losing visibility.
Our AEO and GEO services help your brand become the answer, not just another link.
AEO stands for Answer Engine Optimisation. It is the practice of structuring content so an AI system can lift a clean, correct answer directly out of your page. In practice that means putting the direct answer at the top of a section, phrasing headings as questions, keeping paragraphs short and self-contained, and using structured data to label what each part of the page contains.
GEO stands for Generative Engine Optimisation. It focuses on whether your brand gets named inside AI-generated summaries, comparisons and recommendations, rather than whether a single sentence gets quoted. GEO work is mostly about authority and proof: consistent business information, third party mentions, genuine reviews, and enough depth on a topic that AI treats you as a credible option.
SEO gets your page ranked in a list of results. AEO gets your answer extracted and shown as the answer. GEO gets your brand named inside an AI-written summary or recommendation. They share foundations but measure different things: SEO counts positions and clicks, AEO counts answer placements, GEO counts brand mentions and citations. Most businesses need all three rather than a choice between them.
Mostly yes. LLMO, LLM SEO, GEO, AI SEO and AI visibility optimisation all describe the same underlying work: making a brand easier for large language models to find, verify and recommend. The different terms come from different corners of the industry rather than describing different methods. We use AEO and GEO because they draw a useful line between being quoted and being recommended.
Yes. AI systems retrieve from the live web, and most lean on conventional search infrastructure to find candidate pages. If your site is slow, badly structured or poorly indexed, AI tools are less likely to reach it. Traditional SEO also captures the branded and direct traffic that follows an AI recommendation, which is where a large share of AI-driven demand actually lands.
It helps, though not as a switch you flip. Google’s own guidance states that no special structured data is required to appear in AI Overviews or AI Mode. What schema does is remove ambiguity: Organization, Service, Article and FAQPage markup tell a machine precisely what your business is and what each page contains, which reduces the chance of being misread or passed over.
Yes. Google removed the expandable FAQ display from search results, but the markup is still read to understand pages, and AI systems still parse question and answer pairs when assembling responses. Keeping it costs nothing; removing it strips clean, machine-readable Q&A out of your pages. Use FAQPage where you wrote both the question and the answer, and QAPage for user-submitted answers.
Probably not, and certainly not as a priority. llms.txt is a community proposal rather than an adopted standard. Google has confirmed on the record that it does not use the file for Search or AI Overviews, and no major AI provider has committed to reading it in production. Adding one is cheap and harmless, but it will not substitute for clear page structure, verifiable facts and third party proof.
Yes, if you want to appear in AI answers. Training crawlers and answer crawlers are separate. GPTBot, ClaudeBot and Google-Extended relate to model training, while OAI-SearchBot, Claude-SearchBot and PerplexityBot fetch pages to build AI answers. Blocking the second group removes you from those tools entirely. Plenty of sites still block them by accident, from a robots.txt written back in 2023.
They favour sources they can verify and extract from cleanly. In practice that means content answering a question directly rather than building up to it, facts that stay consistent across your site and third party sources, clear authorship and organisation details, and reviews or mentions elsewhere that corroborate the claim. Google position still helps, but it no longer decides the outcome on its own.
Answer the question in the first sentence, then explain. Keep each answer self-contained so it still makes sense with the rest of the page removed, and avoid phrases like “as mentioned above”. Use specific numbers, names and dates rather than vague claims. One idea per paragraph. This is the single biggest change most websites need to make.
Yes, and often faster than for national brands. AI tools are asked for local recommendations constantly, and the pool of local competitors who have optimised for it is still small. The essentials are a consistent name, address and phone number everywhere, an accurate Google Business Profile, genuine reviews, and pages stating plainly which areas you cover and what you do.
No. There is no advertising product that places a business inside an organic ChatGPT, Gemini or Perplexity answer, and anyone offering guaranteed placement is describing something that does not exist. Visibility comes from being verifiable, well structured and well referenced. That can be worked on, but it cannot be bought directly.
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